Rob Balasabas of TubeBuddy

TubeBuddy is a FREE browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. TubeBuddy’s partners and affiliates are like family. Rob ensures each and every one of their users is set up for success on their platform.

Rob and the Girls Who Do Stuff talk about the changing nature of online marketing, including adding video content to your marketing strategy as a small business owner.

Often times the millennial younger generation can be categorized as lazy but Rob believes that what some perceive as laziness is actually efficiency. They are looking for a more efficient way to complete tasks and even how to communicate with others.

Rob helps unpack some of the best practices for creating great content on youtube. The importance of your branding, titles, and tags.

If you have the resources you can start to outsource the things you like the least. Often times on youtube, that is the video editing process.

Rob talks about how the entertainment choices of younger generations are being converted into a marketable skillset as those young people enter the workforce. For example, kids that have spent time on twitch streaming their games have learned how to get better at keeping peoples’ attention.

Rob shares his biggest challenge as a business owner, time management, and how he has worked to overcome this challenge. Looking at ways to maintain his relationship at scale using Facebook groups instead of DMs.

The Girls Who Do Stuff pick Rob’s brain about should their podcast go onto youtube?